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Decathlon, a French-based company, who thoroughly dominate the market worldwide, has seen a steady growth in India. Let us take a look at their origin, inception and progress.

In recent times in India, the sporting industry has seen a drastic shift in terms of being a one sports nation to a multi-sport viewing nation. The upsurge in participation and engagement has led brands to ply their trade in several parts of the country and grow their business in sheer rapidity. India is the 7th largest economy in the world. Sports as a business is going through a massive cycle of change, which is headed towards a positive path. The nascent industry which is blooming at a steady rate has led to a great amount of growth in terms of education, health accompanied by fitness and most importantly, employment.

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